I help men who've climbed the ladder only to realise it's leaning against the wrong wall.

I help you descend into depth, reconnect with who you are beneath the performance, and leading from presence instead of pressure.




Hi, I'm fredrik

work with me

From burnout to breakthrough

In 2005, I burnt out at Cisco. European role, financial success, recognition, all of it. Inside, I was hollow.

I'd been running so fast to meet expectations that I'd forgotten who I was beneath the titles. I was living someone else's definition of success, and it was killing me quietly.

That breakdown became my homecoming.

Over the years that followed, I developed a different relationship with leadership. I studied psychology, depth coaching, and ancient wisdom traditions. I sat in Zen meditation halls. I learned breathwork and Qi Gong. I trained with teachers of embodied masculine leadership.

But more than anything, I learned to integrate it all through the body.

Looking back, I spent years being the Nice Guy, always wanting to be liked, to please, to avoid conflict. That pattern kept me safe but small.
The work I do now is a reclamation of what I once abandoned: my power, truth, and depth. It's also an invitation for you to do the same.



MY STORY

What I do 

I guide men from performance to presence.

Through integrating body, mind, and spirit, you'll rediscover presence, purpose, and power — and learn to live and lead with grounded clarity.
Because when men reconnect with themselves, they awaken a quiet strength that transforms how they lead, love, and live.




Who I serve

Midlife men who are successful on the outside but disconnected inside.
You've built the career. Provided for your family. Ticked the boxes.
But somewhere along the way, you lost connection to what makes you feel alive.

You're tired of performing, proving, and pushing through. You're ready for something deeper, not another strategy, but a homecoming to yourself.

What makes this different?

I bridge what most approaches keep separate.
Having spent 15+ years in demanding corporate roles, I understand the pressure on men to juggle career, family, status, and relationships and how easily that erodes your sense of self.
I've sat in the boardrooms and the meditation halls. I know what it's like to lead global teams and to sit alone in the silence of my own emptiness.
Unlike performance-driven coaching, my work isn't about doing more but becoming more present, grounded, and real.
I'm the right fit for men who have achieved success yet sense something vital is missing: men ready to move beyond performance and embody a deeper, more authentic way of living and leading.


Partner at CFL Global — international leadership consultancy specialising in vertical development

My Credentials

Certified in The Leadership Circle Profile, Integral Coaching, and Jungian Psychology

Founder of Transformation Within — community and retreat series supporting men to live with Presence, Purpose, and Power

Long-term practitioner of Zen meditation, Qi Gong, and breathwork

Student of embodied masculine leadership with David Deida, John Wineland, and GS Youngblood

15+ years in corporate leadership. Married 20+ years. Father.

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